Every now and again I have to defend a pop song purely on its cheese merit. And "Party Over", the latest single from the not-quite-branded Amelia Lily, has a cheese distinction. DJ Fresh-tastic drum & bass lite, with jolly synth chords, lyrics pulled from a hat, and a yelpy vocal hook that has definitely been nicked from somewhere, but it's actually the best single she's released yet.
"You Bring Me Joy" was, for me, neither here nor there. It was bizarrely quite well received, though how some people managed to compare it to Robyn is beyond me. Maybe another singer could have made it emotional, but 18 year old blank canvas Amelia made it patently obvious that it was a song with 3 notes in it. "Shut Up And Give Me Whatever You Got" (*takes breath*) could well have been the wording to a question she asked Kelly Clarkson's songwriters. The flaccid electro-rock anthem has "whatever you got" written all over it.
In reality, the chirpy, gutsy Amelia is not perhaps as edgy as her management would have us believe. So "Party Over", with its fist-punching anonymity, ends up suiting her the best by a mile. It also sounds like its the most fun she's had since her first X Factor audition.
Whilst the public seem to want her to follow in the footsteps of powerhouse vocalists such as Clarkson and even Aguilera, the fact is, she's much more likely to succeed if she averts her focus to someone like Rita Ora. No pretense, no discernible personality, just the fun-loving face of vacuous party anthems. At 18, she's got plenty of time for the heavy-going stuff later on in her career. Party first, soulsearch later.
FOR FANS OF: Rita Ora, DJ Fresh, Ayah Marar
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