It's tracks like this that are really what this blog are about. Pop songs that don't try to
avoid being 'cringeworthy' or 'cheesy' (both words are are cheesier to apply in description than to hear examples of, at any rate), and as a result bring the most out of the pop music genre. Specifically, the hooks, the energy and, above all, the sense of fun.
A*M*E is a 17 year old UK pop singer, and the song is somewhat brattish, but innocently charming, tongue-in-cheek... everything that resembles a 17 year old girl. It's K-Pop/electropop mould is cutesy, sugary but full of attack, and it's clumsy 'play the game boy' wordplay is endearing, and I'm damned if I'm calling this a 'guilty pleasure'. I don't feel guilty in the slightest.
The colourful video brought to mind the debut efforts of
Little Mix. Of course,
Little Mix seem a little bit too mature to pull off a song like "Play The Game Boy", but maybe that's because they've been marketed to sing about believing in themselves and potential ("Wings") and gimmicky takes on love songs ("DNA"). And yet there's more of a marketable prospect in
A*M*E then there is in
Little Mix.
There's a lot to be said for not taking yourselves seriously after all.
FOR FANS OF: Annie, Robyn, Alphabeat
Syron's new identity as a raver and party girl is one that suits her girlish hiccup down to a T, in a way that Madonna's early 80s output suited her's. "Three Dreams", much like her glorious Tensnake collaboration "Mainline", has 1992 written all over it; a retro breakbeat coaxes out some long lost dance moves, as do the ravey synth stabs and hands-in-the-air vocal hook.