Anyone who's familiar with eccentric London rapper Jake Emlyn will know that he's been rapping for several years now. It could be argued that his lack of mainstream attention is down to his androgynous and occasionally effeminate style, and his lack of interest in hip hop trends and standards. But what fans of Jake most love about him is that despite the criticism and confusion surrounding his identity, style and genre, he never changes anything about himself and his music.
"The Wonka Hath Landed", lead track and single off his Scandinavian Alien mixtape, is probably his most outlandish and controversial offering to date. Rapping over a Robyn-esque synthpop pulse, Jake Emlyn on "Wonka..." is self-deprecating, crude, tongue-in-cheek yet a lot more confident than the comparatively subdued and dark "My Name's Jake", his previous calling card track.
He paints a defiantly non-gangster image of himself, drolly referring to himself as "white trash like Kate Nash" wearing "skinny jeans so tight that my penis can't breathe". He also makes his outsider status patently clear, spitting at the climax "my spaceship crashed, I'm stranded, the wonka hath landed." It's an opaque metaphor, one that will continue to confound Jake's growing crowd of picketing nay-sayers. But the apocalyptic Vangelis synth lead and grandiose choirs that follow the statement couldn't make the message clearer - Jake's ambitions are considerable, and he's on a mission that cannot be thwarted. As the man himself says in the second verse: "just when you was about to stop listening to rap, I came back with the wickedest track."
Download Jake's brilliant (and free) Scandinavian Alien mixtape by clicking on the cover above.
FOR FANS OF: Robyn, Brooke Candy
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